Pacific Beach stretches from the Mission Bay jetty to the cliffs of La Jolla. The boardwalk, named Ocean Front Walk/Ocean Boulevard, runs from the end of Law St. down to the mouth of Mission Bay.
In 1902, lots sold for between $350–700 for oceanfront property. Today, Pacific Beach is home to college students, single professionals, and families. The restaurant and nightlife culture has grown extensively, with Garnet Avenue becoming the major hub for places to eat, drink, and shop, and includes a range of bars, restaurants, pubs, and coffee houses.
During the day, the wide sandy beach becomes a colorful patchwork of towels, umbrellas, board shorts and bikinis. Nearby, oceanfront streets boast boutiques, surf shops and cheap eats that bustle with activity.